Albertsons Doublers: BAD News

Sorry to be so down, but I'm really bummed about an article I just read about Albertsons doublers on FabulesslyFrugal.com. They received an email from Albertsons that stated they are majorly changing the way doublers will work. Plus, the worst part for me, they are going to take doublers away completely from Wyoming and Montana! Here's a copy of the email:

“As I’m sure you’ve seen on our Facebook page, we’re currently reevaluating the way we share coupons with our shoppers. We’re really excited that so many shoppers are enthusiastic about our Twice the Value coupons at certain Albertsons IMW locations, and we’ve seen a significant increase in shoppers who are using them.

Unfortunately, we’ve seen many people taking advantage of this special offer, so we’ve decided to stop providing extra inserts at our store locations. As of July 17th, the only way to have access to the promotional inserts that include our Twice the Value coupons will be to purchase a Sunday newspaper. I want to make it clear that we’re still offering and honoring our Twice the Value coupons, but to limit the number of shoppers who are using more than three in any given shopping trip we will not have extra coupons at our store locations.

Our stores in Montana and Wyoming have a historically low redemption rate of our special Twice the Value coupons, so in these specific markets we’ve decided discontinue offering our special savings inserts in Sunday newspapers as well. Since shoppers in these stores don’t appear to be finding value in these coupons, we’ve decided to use this as an opportunity to try new ways to share savings and value with our customers.

Since you’re so familiar with our stores—and clearly your readers are as well—I’d like to take this opportunity to ask you what you think would make couponing with Albertsons a better experience. We’re already investing a lot of resources into our email savings program by offering exclusive offers, but what other ways would you like to save at Albertsons? Are you finding a lot of savings in our holiday coupon booklets? Do you think that our shoppers would like to receive special offers on Facebook? Obviously we can’t honor everyone’s requests, but I’d love to hear from you and your readers as to how you want to see couponing at Albertsons evolve.

Thank you again for all the support you give to us, and I really hope that we can continue to work together to deliver our shoppers the best possible savings. I look forward to hearing your thoughts!”

-Albertsons IMW

If you want to weigh in with Albertsons, you can comment on this post at FabulesslyFrugal.com or call 1-877-X-EASY-4-U.

(Thanks, Fabulessly Frugal)